Transformational marketing and transformational travel
نویسندگان
چکیده
Purpose This research seeks to understand if transformational marketing can be used as a tool that helps destinations create products individually, or group tailored result in an enjoyable way gain self-awareness, spiritual experience and expansion of consciousness. Design/methodology/approach article is exploratory with it, one intended raise questions hypotheses aiming broaden the discussion scope on not only conquer travelers, but also creating conditions expand this niche. Findings One suggests destinations' adopt will advantage over their competitors, also, for more sustainable responsible tourism development. Therefore, implement marketing-based strategies see become catalyst environmental, social, cultural economic regeneration. Originality/value paper contributes pointing out some possible paths explored. More broadly, provides valuable insights into future development dimensions.
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ژورنال
عنوان ژورنال: Journal of tourism futures
سال: 2022
ISSN: ['2055-592X', '2055-5911']
DOI: https://doi.org/10.1108/jtf-01-2022-0025